Oluwatobi Ola-Adetimole is the founder of Priceless Virtues International Initiative an organization founded in 2016, to advance education and empowerment opportunities for underserved girls. She considers this work a mandate and an assignment that must be delivered. Her passion for this work can be traced to her own story and experience of childhood poverty.

A graduate of English and Literary Studies, she has worked as a radio show host and Television content creator.

Through the work at Priceless Virtues International, she has impacted Girls in her community and given them the opportunity to rewrite their stories despite their backgrounds.

In 2020, she received The Pollination Project Grant and this helped her to expand the reach of the organization to mothers of underserved girls so as to improve their economic livelihoods.
She is a YALI RLC 2017 fellow and a LEAP Africa SIP 2021 fellow.